Pricing
Founding pilot pricing, while we find out what this is worth
These are validation prices, not permanent ones. We are early, the product is delivered as a founder-reviewed report rather than a dashboard, and the price reflects that.
Founding pilot plans
Most agencies start here
Founding Agency Pilot
- Up to 3 client brands
- 10–20 buyer questions per brand
- ChatGPT, Gemini and Perplexity
- Recommendation status per question, per engine
- Citation and source evidence
- Competitors named instead of your client
- Directional competitive visibility
- Prioritised findings with the evidence attached
- Founder-reviewed deliverable + strategy walkthrough
- 14-day pilot
Founding Brand Pilot
- 1 brand
- 10–20 buyer questions
- ChatGPT, Gemini and Perplexity
- Recommendation status per question, per engine
- Citation and source evidence
- Competitors named instead of you
- Prioritised findings with the evidence attached
- Founder-reviewed deliverable
- 14-day pilot
14-day pilot from the date of purchase — the same date Stripe bills from. Cancel any time. There is no free tier and no trial.
Which half is software, which half is a person
What you are paying for
Live capabilitySoftware
The measurement engine: question runs across three providers, recommendation and citation detection, competitor extraction, evidence separation, remeasurement compatibility checks.
A person
Building the question set with you, reading every report before you get it, and the strategy walkthrough.
Not built yet
Login, dashboard, scheduler, white-label, API. Those are why this costs $499 and not $2,000.
What is not included yet
Being direct about this is cheaper for both of us than a support ticket in week two:
- No login or dashboard. You receive report files.
- No automated schedule. Re-runs during a pilot happen because we run them.
- No white-label, no public API, no MCP, no SSO, no integrations.
- Three engines, not eight.
- No consumer-app measurement. See the methodology note below.
Why the price will change
We do not know yet what this is worth to an agency. The honest way to find out is to charge a real price to real customers and see who renews. Founding pilot customers keep their price for the duration of their pilot; when pricing changes we will say so before it applies to you.
Why there is no unlimited plan
Every question we send to an engine costs us money at the provider. A plan advertising unlimited usage either has hidden limits or is losing money until the limits appear. Our plans state a question count because that is the thing that costs; we would rather show you the constraint than discover it together later.
What we actually measure
Every result comes from the official OpenAI, Google Gemini
and Perplexity APIs with web search or grounding enabled. In our data those
surfaces are recorded as openai_api_web_search,
gemini_api_google_search and perplexity_api_sonar, and reports name
them explicitly.
That is not the same thing as a logged-in person using the ChatGPT app. These are official interfaces with web search on, but they are measurement surfaces rather than consumer sessions: no personalisation, no memory, no app-only features. Results can differ from what any individual user sees, and we do not claim the two are identical. We would rather put that on the pricing page than in the small print.