Comparison

AI visibility tools, compared honestly — including where we lose

We build one of these, so read this knowing that. What follows is public pricing with sources and dates, plus the questions we would ask any vendor in this category — us included.

Sourced, dated, and worth re-checking. Figures below were taken from each vendor's own public pricing page on 2026-08-20. Pricing in this category moves fast. Verify on the vendor's site before deciding anything. We do not receive affiliate revenue from any of them.

Publicly listed plans, as at 2026-08-20

Vendor	Plan	Listed price	Listed scope	Source
Otterly	Lite	$29/mo	15 prompts, daily, 4 base engines	otterly.ai/pricing
Otterly	Standard	$189/mo	100 prompts, daily; API/MCP access listed	otterly.ai/pricing
Otterly	Premium	$489/mo	400 prompts, daily	otterly.ai/pricing
Profound	Starter	$99/mo	50 prompts / ~1,500 responses, ChatGPT tracking	tryprofound.com/pricing
Profound	Growth	$399/mo	100 prompts / ~9,000 responses, 3 engines, daily	tryprofound.com/pricing
Scrunch	Brand Core	$250/mo	125 prompts, 4 AI platforms	scrunch.com/pricing
Scrunch	Agency Core	$500/mo	Agency tier	scrunch.com/pricing
Peec	Brand / Agency	See vendor	50/150/350 prompts, 3 models, daily; agencies share a credit pool	peec.ai/pricing
Ahrefs	Brand Radar custom prompts	from $50/mo	2,500 checks; 1 check = prompt × platform × location; overage listed at $0.010/check	help.ahrefs.com
Ubersuggest	Individual–Agency	$29–99/mo	10–20 AI prompts per project; monthly to weekly by tier	app.neilpatel.com/pricing
Us	Founding Agency Pilot	$499/mo	3 client brands × 10–20 buyer questions, 3 engines, founder-reviewed report	/pricing

Two things that table makes obvious. Prompt counts are not comparable across vendors — a "prompt" on one platform is a prompt×engine×day credit on another, so the same number can mean a 10× difference in what you actually get. And the ladder in this category runs from under $30 to enterprise, which is a category with real demand at several price points, not a niche.

Where we are the wrong choice today

You want self-service and a dashboard. We do not have one. Several of the tools above do, at a lower price. Buy one of those.
You want the largest prompt volume per dollar. Not us. We run a small, deliberate buyer-question set, and per prompt we are expensive.
You want eight or more engines. We measure three.
You want white-label, API or SSO now. None of those exist here yet.

Where we think we are the right choice

You care which buying questions you lose, not how many prompts mention you.
You need the citation evidence behind an answer, because you have to justify the next scope of work to a client.
You want per-engine results and honest coverage handling rather than one blended score.
You are willing to trade a dashboard for a reviewed report while we are early.

What we are still proving. That buyer-intent prioritisation beats generic visibility tracking is our working hypothesis, not a settled finding. We think measuring the questions that precede a purchase is more useful than counting mentions across a large prompt list — but we are testing that with paying customers, not asserting it. We have no case studies yet, and we will not invent any.

Questions to ask any vendor here

Is a result ever averaged across engines?
What happens to a failed provider call in the denominator?
Is "mentioned" separated from "recommended"?
Are raw answers retained, and can history be re-scored without re-paying?
Is the question set frozen and versioned?
Exactly which surface is measured — API, or a consumer session?
What is the real usage limit, and what happens when it is hit?

We wrote those questions because we had to answer them ourselves. Full detail on our answers is on the tool page, including what we cannot do.

Start Founding Agency Pilot — $499 Brand Pilot — $149

Founding pilot pricing while we validate. 14-day pilot, founder-run, cancel any time.

What we actually measure

Every result comes from the official OpenAI, Google Gemini and Perplexity APIs with web search or grounding enabled. In our data those surfaces are recorded as openai_api_web_search, gemini_api_google_search and perplexity_api_sonar, and reports name them explicitly.

That is not the same thing as a logged-in person using the ChatGPT app. These are official interfaces with web search on, but they are measurement surfaces rather than consumer sessions: no personalisation, no memory, no app-only features. Results can differ from what any individual user sees, and we do not claim the two are identical. We would rather put that on the pricing page than in the small print.